Setting up a dynamically designed website is not the only thing that you need to do today. You may think that you have it all set up, and you’re going to gain serious market share, but that’s not enough any longer. In the past, you were able to gain leverage in this arena, but that’s no longer the case, and you’re going to find yourself in a heap of issues when you start to break things down a bit. The problem’s associated with this is that you’re going to have to deal with a variety of issues that are in the realm of content and SEO as a whole. That’s right, the two are not necessarily the same, and you’ll start to see a huge break down of communication between you and your audience if you try to overthink this. If you’re serious about getting motion forward, you’ll want to look at the following 5 types of content that need to get tested within your audience’s reach or you’re going to find yourself slipping in rankings and more.
The Word Count Issue (Text Updates)
First and foremost, you’re going to have to look into text based updated. Text updates can run through 300 words, 400 words, or even 1,000 words and they are always going to have a good foundation for any major site. If you don’t have text as the foundation of your content, then you will have to have something that can trump that. For instance, if you’re building a video sharing site, you may not need a lot of text, but your descriptions and titles have to be spot on, or you will not get moving forward with relative ease. The word counts that you have in place have to be up to par with what your audience is going to participate in, otherwise, what’s the point?
Another thing that you have to deal with is the image issue. You’ll find that you can use all sorts of images, but not all of them are going to do well for your rankings. Find unique images that are titled correctly, then place the code that is going to help you get in good with SEO. You need to ensure that you are not posting images that are going to cripple your loading time, or anything that is going to be detrimental to your overall communication strategy. If you end up working within the wrong arena here, you will end up losing leverage and market share overall.
One of the most powerful things that you can do right now for your marketing collateral is to look into creating reviews of the things that are in your niche. Whether you work on product reviews or you work on other elements, you’ll find that if you can just move forward with reviewing elements, you will gain leverage overall. You’re going to end up with a positive movement forward, if you just look into the world of reviews. You have to be honest, and then link people to where they can get the items. Another way to move forward here is to record yourself for reviews, as that could help you gain leverage as well.
One of the parameters of SEO and content marketing can land squarely within the realm of videos. Video is a powerful tool and it is one of the most important aspects of marketing that you’re going to want to work with. No matter what type of website you’re publishing, you will find that you can squeeze in video marketing elements that are going to pay off dividends overall. Of course this is a matter of focusing on the right elements overall, but it can definitely give you a leg up. Remember, the top sites right now are video sharing sites, and it’s because they provide communication that is far broader than just one isolated solution that you may utilize right now.
Another form of content that is getting a ton of coverage is that of audio. This is not just podcasting, although that is a huge element of programming that you’re going to find to be incredible overall. You’ll want to look at audio and video as two elements that you can combine to gain serious market share in your niche. The problem with this is that you will have to work on elements that are going to allow you to gain access to a lot more precise timing and quality.
The above are 5 types of content that you will want to use for your SEO campaigns. You shouldn’t just rely on content to get you through the traffic crunch online, but it definitely helps you with engagement, that’s for sure. Don’t allow yourself to lose sight of the bigger picture here, and that’s to get a lot of interest in what you’re doing online. If you want to gain leverage, you’ll need to focus on the world of implementation strategy within this world of “content” design, publishing and more. Without these in place, you’re going to end up losing out, and that’s not necessarily a good thing, so keep that in mind as you move forward.